Maximising Visibility: How Branded Mugs Can Elevate Your Marketing Efforts

Branded mugs can be used to drink tea, coffee, hot beverages, and a few cold drinks.

Let’s take coffee for instance. 

More than 65% of the people in Australia drink at least a few cups of coffee a day. Make that one cup of coffee and you may get almost 75% of people (that’s about one-third of the population) to drink coffee every day in Australia.

You can do the maths on the number of people drinking coffee here to give them promotional mugs with your brand’s message.

Can you imagine the visibility your business might get with this single step?

The Simplicity of Promotional Items in Brand Marketing 

A personalized coffee mug is something you would love all the time. 

Of course, people can make their own personalized coffee mugs. However, if you help them with the mug as a promotional product, then you do most of their jobs to help them with this matter. 

This is where using your business’s messages smartly in the mug matters the most. 

You see the coffee mug is something your customers are going to use long-term. That’s a sure thing. But we tend to miss out on something here. It is that a simple mug can is one of the most used items in a person’s life. In fact, business spheres and organizations need them too considering the human workforce. These simple mugs, therefore, reach hundreds and thousands of people giving your brand the ‘exposure’ it needs if only you offer them as promotional products in Australia today. 

Why Branded Mugs to Market Your Business: 4 Reasons 

It is time for you to use these cups as promotional items without thinking much. 

However, if confusion still worries you, then you might need to take a look at the points mentioned below:

1. A Branded Mug Is a Mug Everyone Uses

This is an inescapable fact. Everyone uses a mug. Whether it’s in homes, in offices, or as a travel accessory, a mug is a must-use item. 

Choose a mug size that everybody uses. 6 Ouz mug size is common for office use while a little smaller than that is fit for domestic use.

However, we might need to learn something here.

Your targeted audience may have different sorts of mug needs. This is why you will need to team up with a brand such as us. We understand your audience, research their needs, find out the best solution for a branded item (in this case, the mug), and then design the product flawlessly. 

2. Mugs Leave Lasting Impressions 

The mugs you carry with you leave an impression in your mind if the mug is designed that way. 

For instance, the company Luycho did something amazing. 

You can find their famous Panda Coffee Cups on Amazon, which features a cup and a saucer. The saucer has a few dots carefully printed upon them, which seem to have no such pattern, but reflect a Panda’s image on the body of the cup when it is placed on the saucer. By strategic design, the dots in the saucer form into an image of the Panda by reflection on the cup’s surface. 

Impressive, right?

You may not have to take this idea because you are designing a coffee mug. However, you can creatively implement your brand’s logo on the mugs to create a lasting impression so that the users start thinking about your brand and the message it offers. 

3. Increase Engagement and ROI with Them

Custom design mugs for people are great to remind them about your business and its messages almost every time they use it. 

And here is where the thing works!

You see a mug is something you can expect a person to use at least more than once a day. It ensures every time the person uses it, he or she gets to view your brand’s logo either consciously or subconsciously. This ensures they think about your brand (provided you are also making good marketing efforts with other policies) and consider getting in touch with you. This factor increases the possibilities of engagement. 

In case you can create the right sort of brand engagement, you may as well find out the ROI you are looking for.

4. A Useful Gift

If you use the humble mug as one of your preferred brand promotional items, then you make it clear to the audience that you are giving them something that’s actually come to the right use. 

You see, most brands often choose the wrong or inappropriate promotional item. It makes your marketing budget ineffective. However, you can gift them more meaningfully by considering the simple, day-to-day use item such as a mug for their coffee time or a morning health drink. Australians are very fond of coffee and other hot beverages. Use this to your advantage to market your business better. 

Here Are a Few Creative Ways to Use Branded Mugs 

Designing the mugs and then distributing them properly may not take much time when the initial research is done. 

Here are a few points to help you with that:

1.Design your brand’s logo with its message clearly

2.Add photographs or quotations to the mug

3.Or add interesting hand-drawn images to print on the mug

4.Gift them to a particular community such as employees, business managers, executives, students, etc.

To Conclude

Need help with designing customized promotional products in Sydney? Promosphere is here to save you.

We have been working with many Australian brands to help them with their marketing agendas by designing the right promotional items for them.

Whether it is apparel or accessories, all you need to do is to let us know what you are looking for in a promotional item and we’ll make it come alive in no time.

Check our products now to make an order quickly.