Seven Promotional Product Mistakes to Avoid for Your Company

Promotional product mistakes can happen due to the lack of planning, inadequate management and not having a clear objective or target audience. Having a good promotional products strategy can help attract new customers, increase brand value and goodwill through these promotions. 

In this blog, you’ll learn about the top 7 promotional product mistakes that a company should avoid. In addition, you’ll also understand the impact it has on a brand.

What are the Impacts on Promotional Product Mistakes on a Brand?

Mistakes in branded promo products can have a range of negative impacts on a brand, including damage to brand Image for poor-quality promotional items, customer dissatisfaction if the promotional products don’t meet their expectations and wasted money. 

Other impacts include missed opportunities where the promotional item does not reach the intended audience, decreased ROI which impacts brand growth and strained relationships if mistakes are made that affect clients or partners.

Top 7 Promotional Product Mistakes Your Company Should Avoid

1. Poor Product Selection

Choose promotional products that are useful and relevant to your target audience. Items that don’t align with your brand or aren’t valued by recipients can result in wasted resources and missed opportunities. A poor quality product can generate a negative impact on the brand whilst  a perfect and suitable product may help you create a positive impression on your brand.

2. Incorrect Branding

Mistakes with your logo, brand colors, or messaging can undermine your promotional efforts. Double-check all branding elements to ensure accuracy and consistency with your brand guidelines.

3. Absence of Clear Objectives

Not having clear goals for your promotional products can lead to ineffective campaigns. Define what you want to achieve, whether it’s increasing brand awareness, generating leads, or rewarding loyal customers. Before you start a promotional campaign, you must consider the reason. For instance, “How would my customers benefit from this promotional giveaway?”.

4. No Proper Planning for Distribution

A successful promotional campaign requires proper planning. Proper planning for distribution is crucial. Ensure that promotional products reach the intended audience in a timely manner and in good condition. Mistakes in addressing or shipping can lead to a poor customer experience.

5. Complicated Design

A product design influences the promotional campaign. A complicated product design can affect the cost of a product and time to produce. For instance, a company decides to design  branded t-shirts with various artwork and patterns on the front, back and sleeves will cost more and take longer to produce.

6. Bulk Orders on Low-Quality Products

Choosing the right product determines the fate of a promotional campaign. Sometimes, a company chooses a low-quality product for bulk orders. A large event requiring thousands of custom lanyards whilst having a constrained budget can affect the quality of the product chosen. Customers need to consider that low-quality items can damage your brand’s reputation. Ensure that the products are durable and well-made, as they reflect your company’s values and attention to detail.

7. Legal and Compliance Issues

Ensuring that promotional products comply with legal requirements, including trademark usage and safety regulations. Failure to address these issues can lead to legal trouble and damage to your brand’s credibility.

How Do Promosphere Avoid Such Mistakes?

At Promosphere we emphasise strategy and planning. We work with our customers to choose the right branded promo products that are suitable for the promotion. We never xxxx on quality and our branding process ensures we don’t make mistakes. We try to keep the designs simple but effective and thoroughly plan distribution to ensure the promotional products reach the target audience in a timely manner.

In Summary

In this blog, we’ve described the top 7 promotional product mistakes that a company should avoid. In addition, you’ve learned how Promosphere avoids such mistakes. To ensure your money is well spent, contact Promospherte today to deliver your next promotional product campaign.